MAPCLICK / SERVICES
Google Ads management
Campaigns built around the customers you want and the enquiries worth following up.
THE CHALLENGE
What needs
to change?
More clicks do not necessarily mean better opportunities. We review queries, targeting and landing pages alongside available lead-quality data.
Who is it for?
Businesses ready to respond to enquiries and assess their quality.
What we work on
- Account review and campaign planning
- Keyword research and exclusions
- Ad copy and landing-page alignment
- Conversion setup and validation
- Ongoing optimization and clear reporting
Deliverables, timing and fees are confirmed in the proposal before implementation.
Let’s discuss your projectFROM UNDERSTANDING TO DELIVERY
How we work with you
Agree service, audience and budget
Prepare tracking and landing pages
Launch a measurable scope
Review search terms, conversions and lead quality
CLEAR ANSWERS
Before we begin.
Who owns the ad account?
The account should remain owned by your business, with only necessary management access granted.
Can you target higher-value enquiries?
We refine the offer, keywords, exclusions and messaging, then evaluate lead quality without guaranteeing customer value.
Services that complement this step
Website design & development
A clear, fast website that explains your offer and makes it easy for the right customer to get in touch.
Explore the service ＋07Search marketing strategy
Connect paid and organic search around one commercial goal rather than isolated channel activity.
Explore the service ＋10Content that supports buying decisions
Turn your expertise into pages, posts and videos that help customers make informed decisions.
Explore the service ＋Read before you decide
Website or online store? Start with how you sell
Choose your platform around the way orders are received and fulfilled, rather than the number of available features.
Read article2026.10.09What should a customer learn from your service page?
A useful service page explains fit, scope, the starting process and what needs to be agreed in a consultation.
Read article2026.10.09Before raising your ad budget, follow the enquiry journey
Review the path from search to the first response to distinguish acquisition problems from conversion and follow-up gaps.
Read articleYOUR NEXT STEP
You have a goal.
Let’s plan the way forward.
Tell us where your business stands and what you want to improve.